New Opportunity – Vice President of Hospital Financial Operations

Vice President of Hospital Financial Operations

JOB PROFILE

VICE PRESIDENT OF HOSPITAL FINANCIAL OPERATIONS

INTEGRATED HEALTH SYSTEM

ELIZABETHTOWN, KENTUCKY

The Company:

An integrated system of providers and facilities employing 2,700 professionals and serving approximately 400,000 residents in 10 Central Kentucky counties. Healthcare operations include a 300-bed hospital in Elizabethtown, Kentucky, 50+ outpatient facilities across the service area, including a Cancer Care Center and Outpatient Surgical Center and more than 445 physicians and advanced practice clinicians representing over 40 specialties and primary care.

Scope of the Job:

The Vice President of Hospital Financial Operations will be located in Elizabethtown, Kentucky, and will report to the System Vice President of Hospital Financial Operations. The Vice President of Hospital Financial Operations will be responsible for the strategic direction for the Elizabethtown market, including the surrounding counties, the budget, and financial planning/forecasting. The incumbent will plan, develop, and implement business and financial strategies, analysis of operating results, and new business opportunities that support strategic planning processes. He/she will ensure financial strategies and processes align and effectively support the achievement of the organization’s objectives. You will develop and execute financial strategies, systems, and processes that optimize current and future financial operational performance. She/he will work in collaboration with senior leadership across the Market and System to identify and execute financial performance improvement initiatives, including revenue optimization, expense control methods, and capital management, contributing to optimal performance and strategic positioning efforts.

 

Responsibilities Include:

Lead the comprehensive market-wide long-range capital planning and strategic financial planning process. Oversee the preparation and development of financial models for feasibility studies of capital projects and the acquisition of organizations and physicians for the Market.

 

Direct the financial analysis for new business development opportunities for the Market, such as strategic acquisitions and significant capital expenditure proposals for the hospitals.

 

Coordinate the financial analysis and reporting of all business plans by working with representatives across the System including but not limited to System Senior Leadership, Finance Directors, Hospital Leadership, System Service Center (SSC) Planning, SSC Decision Support, and SSC Performance Advisory Office.

 

Participate in the evaluation and financial feasibility of plans and incorporate those plans into the long-range financial plan.

Participate in facility, Market, and system initiatives to develop new services/processes by identifying issues, brainstorming ideas, and proactively creating action plans working to include appropriate stakeholders in discussions.

 

Evaluate and translate high-level System goals into budgeting and forecasting strategies that support the organization’s financial objectives. Responsible for reporting outcomes to critical constituents and implementing necessary actions and best practices to improve financial and budgetary performance and processes.

 

Ensure the integration of financial planning tools among management teams for strategic, financial, operations, quality management, and other management decision making processes and applications by facilitating the information exchange. Serves as a Market consultant on specific finance-related issues or day-to-day operations issues and provides notification of material issues impacting financial performance.

 

Lead the development and implementation of the Market-wide capital and operating budget, including managing all facets of the capital and operating budget processes and maintaining overall accountability for the successful execution in a manner sufficient to support the System’s mission and financial goals.

 

Oversee Market-wide financial budgeting/forecasting strategy and collaborates with senior leadership to analyze trends and identify opportunities to align strategic direction with system financial goals.

 

Collaborate with senior operations leadership to ensure completion and maintenance of annual operating budgets/ rolling forecasts. Meeting established deadlines and system parameters. Analyzes variances from budgets/forecasts and communicates such to operations management. Makes recommendations to and partners with Market operations leaders to ensure financial targets are met and/or exceeded.

 

Review reports on financial performance. Supervise, investigate, analyze and present recommendations concerning asset, liability, cost, and revenue initiatives, including processes, re-engineering, and detailed performance/financial/program reviews, to ensure stated financial goals are attained.

 

Participate in monthly operating reviews with senior leadership in accordance with System and/or site guidelines and offers training/education to address financial issues. Provide financial direction to operating units to assist them in achieving goals with remaining within established budget thresholds/parameters.

Promote corporate integrity through compliance with the Corporate Responsibility Program.

 

Candidate Requirements:

1. We seek a healthcare finance executive with a Bachelor’s degree in Finance or Accounting. A Masters degree in Finance or related field preferred.

2. We seek a healthcare finance executive with a minimum of 7 years of experience in health system financial operations. System experience strongly preferred.

3. Requires travel (10%)

4. The perfect candidate profile:

• Experience in consulting with senior-level leadership providing guidance on financial strategies and decisions that impact the performance of the organization.

 

• Comprehensive knowledge of best financial practices within and outside the health care industry. Strong understanding of health care dynamics and economics as it relates to the profitability of various services and margin contribution available with marginal investment.

 

• Advanced knowledge and skills in developing and evaluating complex financial plans and strategies which support creating effective and successful business plans.

 

• Skills in prioritizing needs based on business requirements, effectively manage resources and develop effective processes that impact the organization.

 

• Strong oral and written communication skills to effectively communicate with all levels of leadership within the organization.

 

• Skills in presenting financial strategies, results, and analyses. Demonstrated ability to explain complex financial issues to non-financial staff and leadership.

 

• Possess analytical and computer skills with demonstrated knowledge of financial modeling based upon market data, reimbursement issues, and cost of providing care.

 

Compensation:

A compensation package will be designed to attract outstanding talent and will include a competitive salary, bonus, and an attractive benefits package.

 

Contact:

Tracy Wolfe, Partner

Zingaro, Fidler, Wolfe & Company

twolfe@zingaro.com

512 327-7277 or (512) 785-8856

 

CFO – Vice President Operational Finance

CHIEF FINANCIAL OFFICER – VICE PRESIDENT OPERATIONAL FINANCE
INDIANA PORTFOLIO, SKILLED NURSING FACILITIES
INDIANA

The Company
A recognized leader in post-acute healthcare and skilled nursing services throughout Indiana.  Due to a strong commitment to establish innovative services and provide quality care, we meet the needs of our residents and patients by improving quality of life one person, one family and one community at a time.

Scope of the Job
This newly created position, following the spin-off from a multi-billion dollar healthcare company, reports to the President.    As a member of the Senior Leadership Team, you will work closely with the President, Ownership and other members of the Senior Leadership Team to ensure successful attainment of all business goals and objectives.

Your basic role and mission is to be accountable for the leadership, direction, control and coordination of all financial and technological activities of the company.  You will direct the accounting, reporting, treasury, auditing, budgeting, risk management, tax, financial planning, and related activities of the company.  This includes planning and developing the company’s basic systems of accounting and financial control, providing direction to the treasury functions of cash management, insurance, investments, taxes, and participating in major financial and contractual transactions.    You will serve as custodial of the company’s financial assets and funds.  You will set the direction and oversee the technology, systems and applications of the company to ensure they are adequate and within the overall strategic plan.  You will be involved in mergers, acquisition and dissolution activities; financial reporting; rendering advice; and act as the chief spokesperson with the financial community.  You will maintain contact with community representatives and participate in business community affairs.

You will:

  • Participate in the formulation of the company’s strategic near term and long-range goals and objectives, and the strategy and vision supporting tactical initiatives toward their achievement.
  • Participate in key decisions as a member of the executive management team.
  • Maintain in-depth relations with all members of the management team.
  • Develop, recommend and implement technology strategy and policy.
  • Ensure the company’s technology, systems and applications are adequate for the operations of each business unit including corporate functions.
  • Plan and develop the company’s basic systems of accounting and financial control; take appropriate action to ensure the uniform and consistent recording and reporting of all fiscal transactions and to properly present the company’s financial position.
  • Develop financial and tax strategies. Provide direction in the preparation and presentation of the company’s financial forecasts.
  • Establish the company’s system of budgetary control; provide the interpretation of financial results against planned performance.
  • Oversee the administration of the company’s tax accounting activity; ensure that the company’s tax returns and reports are filed in a timely manner.
  • Take necessary action to ensure compliance with financial requirements established by law or regulation, or to which the company is committed by agreement or contract; direct the preparation and submission of reports required thereunder.
  • Provide direction in all areas covering relations with banks or investment firms.
  • Other duties as assigned, and such other movement, stamina and flexibility as may be required to perform the essential functions of the job.
  • Understand and mitigate key elements of the company’s risk profile
  • Monitor all open legal issues involving the company, and legal issues affecting the industry
  • Construct and monitor reliable control systems
  • Maintain appropriate insurance coverage
  • Ensure that the company complies with all legal and regulatory requirements
  • Ensure that record keeping meets the requirements of auditors and government agencies
  • Lead in the identification and execution of innovative business partnerships to accelerate growth.

Candidate Requirements:

  • We seek a seasoned finance executive with a minimum of 15 years of senior leadership experience with at least 5 years as a CFO for a complex business. You should be comfortable in a business with a geographically dispersed workforce including and a background in skilled nursing.
  • We seek a finance executive with a BS in Accounting or Finance, Advanced Degree preferred. CPA Certification is highly desirable.  You must be comfortable in a start-up environment with an understanding of organic growth as well as acquisitions.
  • We seek a well-rounded innovative and entrepreneurial executive with a solid, demonstrable track record of accomplishments in both finance and operations. The ability to lead cross-functional finance teams driving strategic initiatives and process improvement is highly desirable.  You must be adept at financial analysis including state of the art financial modeling.
  • We seek a well-rounded executive who is adept at being an adviser to executive management and capable of adding significant value as a corporate officer. The entrepreneurial executive will have the ability to think strategically, be a pro-active problem solver, interpret financial performance through effective controls and metrics and drive a business to commercial success is a must.
  • You must be a results-oriented, take-charge, hands-on, and mature leader. You should be highly professional, an excellent communicator, approachable, skilled at developing and leading teams, lead through example, possess uncompromising values, be committed to total quality, and passionate about the business.
  • For the best fit, you must be a team player who respects individuals and values differences. You must possess unquestionable personal and business integrity that will reflect favorably on the company both internally and externally.

Compensation
A compensation package will be designed to attract outstanding talent and will include a base salary, performance bonus and an attractive benefits package.

 

Contact

Tracy Wolfe, Partner
Zingaro, Fidler, Wolfe & Co
twolfe@zingaro.com  /  512-327-7277

Vice President of Operations – California

VICE PRESIDENT OF OPERATIONS – CALIFORNIA
NATIONAL WELLNESS COMPANY
CALIFORNIA

 The Company

A national health care company focused on improving the health of America’s workforce, one patient at a time.  Through its affiliated clinicians, the company provides occupational medicine, urgent care, physical therapy and wellness services from more than 300 centers in 40 states.  In addition to the 300 medical centers, we serve employers by providing a broad range of health services and operating more than 140 onsite medical facilities.

Scope of the Job

This position reports to the Senior Vice President of Operations and will be regionally based in California.  You will be expected to lead and manage the overall operations of assigned clinics.  You will develop, implement and evaluate comprehensive policies, procedures and training programs to ensure successful attainment of all financial, service and business goals and objectives.

You will:

  • Direct activities of region to plan procedures, establish responsibilities, and coordinate functions among departments and sites.
  • Analyzes operations to evaluate performance of company and staff and to determine areas of cost reduction and program improvement.
  • Reviews financial statements and activity reports to ensure region’s objectives are achieved.
  • Directs, plans and implements policies in region to ensure delivery of programs in accordance with the objectives of corporate.
  • Assigns or delegates responsibilities to subordinates in the region.
  • Monitors marketplace trends and gathers competitive intelligence.

Candidate Requirements:

  • We seek a seasoned healthcare executive with 7-10 years of multi-site supervisory experience supporting a geographically dispersed workforce.
  • We seek a healthcare executive with a bachelor’s degree in business or appropriate experience.
  • Must be able to travel, including overnight stays.

Compensation

A compensation package will be designed to attract outstanding talent and will include a base salary, performance bonus and an attractive benefits package.

Contact

Tracy Wolfe, Partner
Zingaro, Fidler, Wolfe & Co
twolfe@zingaro.com
512 327-7277
512 785-8856

Operational Chief Financial Officer

OPERATIONAL CHIEF FINANCIAL OFFICER
NATIONAL HOSPICE AND PALLIATIVE MEDICINE SERVICES
PLANO, TEXAS

The Company
A national provider of hospice and palliative medicine services. Our mission is to provide patients and their families facing serious illness and grief the best quality of care and quality of life that humanity can offer. Services offered in more than 19 states with more than 1,400 employees and 54 locations. Annual revenues in excess of 130 million annually.

Scope of the Job
This newly created position, following the spin-off from a multi-billion dollar healthcare company, reports to the President and Chief Executive Officer. As a member of the Senior Leadership Team, you will work closely with the President and Chief Executive Officer, Ownership and other members of the Senior Leadership Team to ensure successful attainment of all business goals and objectives.

Your basic role and mission is to be accountable for the leadership, direction, control and coordination of all financial and technological activities of the company. You will direct the accounting, reporting, treasury, auditing, budgeting, risk management, tax, financial planning, and related activities of the company. This includes planning and developing the company’s basic systems of accounting and financial control, providing direction to the treasury functions of cash management, insurance, investments, taxes, and participating in major financial and contractual transactions. You will serve as custodial of the company’s financial assets and funds. You will set the direction and oversee the technology, systems and applications of the company to ensure they are adequate and within the overall strategic plan. You will be involved in mergers, acquisition and dissolution activities; financial reporting; rendering advice; and act as the chief spokesperson with the financial community. You will maintain contact with community representatives and participate in business community affairs.

You will:

  • Participate in the formulation of the company’s strategic near term and long-range goals and objectives, and the strategy and vision supporting tactical initiatives toward their achievement.
  • Participate in key decisions as a member of the executive management team.
  • Maintain in-depth relations with all members of the management team.
  • Develop, recommend and implement technology strategy and policy.
  • Ensure the company’s technology, systems and applications are adequate for the operations of each business unit including corporate functions
  • Plan and develop the company’s basic systems of accounting and financial control; take appropriate action to ensure the uniform and consistent recording and reporting of all fiscal transactions and to properly present the company’s financial position.
  • Develop financial and tax strategies. Provide direction in the preparation and presentation of the company’s financial forecasts.
  • Establish the company’s system of budgetary control; provide the interpretation of financial results against planned performance.
  • Oversee the administration of the company’s tax accounting activity; ensure that the company’s tax returns and reports are filed in a timely manner.
  • Take necessary action to ensure compliance with financial requirements established by law or regulation, or to which the company is committed by agreement or contract; direct the preparation and submission of reports required thereunder.
  • Provide direction in all areas covering relations with banks or investment firms.
  • Other duties as assigned and such other movement, stamina and flexibility as may be required to perform the essential functions of the job.
  • Understand and mitigate key elements of the company’s risk profile
  • Monitor all open legal issues involving the company, and legal issues affecting the industry
  • Construct and monitor reliable control systems
  • Maintain appropriate insurance coverage
  • Ensure that the company complies with all legal and regulatory requirements
  • Ensure that record keeping meets the requirements of auditors and government agencies
  •  Lead in the identification and execution of innovative business partnerships to accelerate growth.

Candidate Requirements:

  • We seek a seasoned finance executive with a minimum of 15 years of senior leadership experience with at least 5 years as a CFO for a complex business. You should be comfortable in a business with a geographically dispersed workforce, national presence and more than $130 million in revenues.
  • We seek a finance executive with a BS in Accounting or Finance, Advanced Degree preferred. CPA Certification is highly desirable. You must be comfortable in a start-up environment with an understanding of organic growth as well as acquisitions.
  • We seek a well-rounded innovative and entrepreneurial executive with a solid, demonstrable track record of accomplishments in both finance and operations. The ability to lead cross-functional finance teams driving strategic initiatives and process improvement is highly desirable. You must be adept at financial analysis including state of the art financial modeling.
  • We seek a well-rounded executive who is adept at being an adviser to executive management and capable of adding significant value as a corporate officer. The entrepreneurial executive will have the ability to think strategically, be a pro-active problem solver, interpret financial performance through effective controls and metrics and drive a business to commercial success is a must.
  • You must be a results-oriented, take-charge, hands-on, and mature leader. You should be highly professional, an excellent communicator, approachable, skilled at developing and leading teams, lead through example, possess uncompromising values, be committed to total quality, and passionate about the business.
  • For the best fit, you must be a team player who respects individuals and values differences. You must possess unquestionable personal and business integrity that will reflect favorably on the company both internally and externally.

Compensation
A compensation package will be designed to attract outstanding talent and will include a base salary, performance bonus and an attractive benefits package.

Contact
Tracy Wolfe, Partner
Zingaro, Fidler, Wolfe & Co
twolfe@zingaro.com / 512-327-7277

31 Interview Questions

31 common Interview Questions

Ace that Interview

If any two words can fill us with dread, they are: job interview. But when you’re hunting for
your next career opportunity, they’re an inevitable part of the process. And with each one
comes another onslaught of interview questions.

Executive Job Opportunity

CHIEF OPERATIONS EXECUTIVE
LARGE MULTI-SPECIALTY PHYSICIAN PRACTICE
MEDICAL GROUP
LOUISVILLE, KENTUCKY

The Company
A network of 250 facilities including more than 1,000 physicians and advanced practice clinicians across Kentucky.  Providers represent more than 85 specialties including primary care and family medicine, internal medicine, osteopathic medicine, emergency medicine, general surgery and a wide range of surgical specialties offering advanced treatment and care

Scope of the Job
The Vice President of Operations will be located at Corporate Headquarters in Louisville, KY and will report to the President.  The Vice President of Operations is responsible for the day-to-day operations of the Medical Group.  This position will provide hands-on leadership ensuring consistent service level throughout the service areas, with a penchant for detail and flexibility in supporting the physicians, employees and patients, resulting in a high level of patient and employee satisfaction.  In collaboration with the Senior Management and Leadership Team, the Vice President of Operations will serve as a resource to help reduce costs, enhance revenues, and achieve effective utilization/quality goals/objectives across the service area.

The VP of Operations is expected to be knowledgeable about healthcare reform including value-based care, accountable care, population health management and patient-centered care that impact physician practices, reimbursement and relationships/alliances hospitals, surgery centers, insurance companies and regulatory agencies.

A strong financial acumen is required for this role as well as a thorough understanding of general office procedures and general accounting principles.

Responsibilities Include

  1. Works well with physicians and administrative colleagues; creates and fosters a culture of teamwork and professionalism.
  2. Develops and fosters collaboration with the medical group, hospital leadership, and all other affiliated services to ensure an integrated approach to providing services and fulfilling the mission statement.
  3. Overseas the operation and service delivery of the practice sites including productivity and staffing.
  4. Establishes clear accountabilities and performance metrics for each practice site; educates and updates physicians and staff on performance metrics.
  5. Identifies opportunities for achieving productivity standards for each practice and assists in the development of plans to implement changes to improve efficiencies.
  6. Develops measures with benchmarks of operational and financial performance, regularly monitors performance and identifies opportunities to increase revenue.
  7. Works with Patient Financial Services to ensure that the billing department is operating at an optimum level and provides clear communication to the physicians relative to individual billing matters.
  8. Participates in strategic planning and decision making.
  9. In partnership with Human Resources, ensures consistent on-boarding of new practices and providers.
  10. Stays apprised of the on-going physician needs and makes recommendations to the annual recruitment plan based on access issues and organizational strategy.
  11. Responsible for compliance and legal issues both state and federal regarding all regulatory matters.  Areas include but not limited to: HIPPA, OSHA, CMS, OIG and network organizational integrity.
  12. Provides training and other professional development opportunities that improve staff competency levels and equip staff in meeting established job standards.  Included in this ensuring staff’s understanding of financial and operational performance and results of their practice.
  13. In partnership with the Marketing Department, identify opportunities and strategies to increase awareness and market share of the network based on award winning clinical outcomes and the mission focus.

Candidate Requirements

  1. MBA or MHA other applicable graduate degree.
  2. A minimum of twelve (12) years of demonstrated experience managing large complex organizations  or senior practice manager/administrator of physician practices in multi-specialty or primary practice with sub-specialties to include hands-on experience in  finance, marketing, legal, recruitment and revenue cycle management.
  3. Knowledge regarding value-based ambulatory healthcare.
  4. High degree of experience and demonstrated success in conflict management, strategic thinking skills, critical and analytical thinking and collaborative competencies.
  5. Excellent analytical skills.
  6. Excellent written and oral communication skills.
  7. Possess interpersonal/listening skills to interact effectively with individuals of all backgrounds, experience and educational levels.
  8. Possess strong business/financial acumen (the knowledge and understanding of the financial, accounting, marketing and operational functions).
  9. High-energy, results-focused forward thinking process improvement professional with strong leadership skills and an ability to develop effective relationships through influence.
  10. Proven ability to drive process improvement and develop employee engagement.
  11. Demonstrated leadership abilities and ability to drive change as well as the ability to motivate others to adopt a culture of continuous improvement.
  12. Strong knowledge of statistics, data analysis and work flow design is necessary.
  13. Ability to deal with ambiguity, navigate through the gray and deliver solutions developed in collaboration with others.
  14. Critical thinking skills and ability to ask questions that expand conversations and deliver unique and impactful solutions.
  15. Strong business/financial acumen and ability to understand organizational business drivers, both internal and external and a propensity to be data and metrics driven.
  16. Excellent organizational and interpersonal skills (written, verbal, listening, coaching, and facilitation) with demonstrated ability to navigate successfully in a fast-paced, multi-tasking and dynamic organization.
  17. Customer service orientation, with patient-centric concept of service excellence.  Proven ability to create an environment that leads to an exceptional patient experience.
  18. Exceptional relationship building and relationship management skills.  Possesses the ability to relate at all levels of the organization.  Requires an executive presence.
  19. Understands physician relationship dynamics; has the professional demeanor and interpersonal skills to earn the respect, confidence, and support of physicians.  Personal qualities of accountability, credibility, and trustworthiness will be key to establishing a working rapport.
  20. Possesses a sense of urgency and proactive problem solving skills.
  21. Demonstrated ability to analyze problems and opportunities, identify alternative solutions that are creative and innovative; project consequences of proposed actions, and implement recommendations that support the organizational goals.  Proven ability to effectively lead complex organizations with multiple stakeholders.
  22. Change management experience – requires the ability to separate the urgent from the important, manage time-sensitive projects, and competing priorities.  Individual must be comfortable in an environment characterized by rapidly changing priorities, inherent complexity, with demanding timelines, and multiple stakeholders.

Compensation
A compensation package will be designed to attract outstanding talent and will include a base salary, commission and an attractive benefits package.

Contact
Tracy Wolfe
Zingaro, Fidler, Wolfe & Company
twolfe@zingaro.com
(512) 327-7277
(512) 785-8856

DSO Human Capital – Marketing

Co-Blog post with Tusk Partners – Perrin DesPortes

Wisdom & Wandering from the Herd: Human Capital – Marketing
Posted by Perrin DesPortes on Aug 29, 2017 8:11:19 PM

“Leaders of companies that go from good to great start not with “where” but with “who.” They start by getting the right people on the bus, the wrong people off the bus, and the right people in the right seats.” ~Jim Collins, Good to Great

We’re going to take a slight break from our normal discussions of ROI, growth rates, scale and finances to delve deeper into the most important capital in your business – human capital.  All of your Key Performance Indicators (KPIs) don’t add up to much if your team can’t execute the plan, so we’re going to talk about five critical roles in the typical DSO and how the responsibilities of each need to scale right along with the person who is accountable for it.

Like many of you, I tend to rely on industry experts who walk and talk this stuff every hour of every day, so I’m fortunate to have Jon Fidler of Zingaro, Fidler and Wolfe as my industry expert in this series.

 

The importance of having the right people with the right capabilities in the right roles

If you follow successful business leaders, they all have one thing in common.  In one form or another their advice is to hire people smarter than you, then stay out of their way.  This is no different in the DSO world.

Undoubtedly, there comes a point in running your own business that you can’t do everything.  This moment becomes somewhat of a tipping point.  Having the right people in the right place allows you to scale the business and, maybe even more importantly, leverage your time.

When we make the correct hires, there can be many positive, lasting impacts.  From increasing the bottom line to creating a positive company culture to reducing turnover, the results can be felt both economically and strategically.

The state of the Dental Industry in its current form

The only thing predictable in our business is change.  It’s inevitable.  As most studies show a favorable growth trend for the industry overall (population growth, aging demographics, better dental education amongst the population, improved technology, etc), no segment is better equipped to handle that growth than DSOs.

As growth occurs, so do the challenges (and opportunities) for the leaders of these organizations.  The key to separating your DSO from others: YOUR PEOPLE.

Examination of a specific role: Marketing

In simple terms, marketing is any touch point (advertising, referral, social media, patient experience, etc.) your organization has with a potential patient.  Marketing can be different depending on the needs or wants of each individual group, but the common end goal is to increase profit for your business.

Below we will examine the different “typical” roles of the Marketing department and what they entail.  As your DSO grows, so do the roles and responsibilities of each leadership position within your organization.

Marketing in a group practice of 3 to 5 locations:

Marketing Coordinator/3rd Party – For most groups in the 3-5 location range, marketing is “outsourced” to a 3rd party vendor or multiple vendors.
Roles & Responsibilities – These companies work directly with the owner/doc in website design, print materials and social media. They are typically “dental specific” and can assist with general, non-custom campaigns and ideas.
Key metrics & focus – New patient acquisition and short-term campaigns (free whitening, low cost initial exams, etc.)

Emerging Market DSO of 5 to 15 locations:
Director of Marketing – Work with the owner/doc in developing a brand strategy that can be used by each location to streamline messaging and brand and leveraging buying power.
Roles & Responsibilities – Focus on centralizing the brand strategy and efficiencies of marketing with internal ideas, initial data and results.
Salary scale – $44,000 – $82,000 depending upon variables.
Key metrics & focus – New patient acquisition, budget responsibility and developing comprehensive marketing plan.

Established Platform DSO of 15 to 50 locations:
Chief Marketing Officer (“CMO”) – Oversees and incorporates the overall strategy, implementation and vision of the marketing initiatives.
Roles & Responsibilities – Focus on strategy/direction with ability to envision the future needs/wants of the organization and how to implement into overall operations; find areas of optimization and efficiencies.
Salary scale – $128,000 – $284,000 depending upon variables.
Key metrics & focus – Hard ROI and analytics correlating all marketing efforts and their impact on bottom line profits & production.

 

The loyalty conundrum: when promoting from within creates recruiting issues

We are seeing many instances where promoting from within is causing issues from a growth and organizational structure standpoint down the road.  It is very easy to promote those that have been with you from the beginning.  It helps with morale and keeps employees motivated while also minimizing turnover and limiting salary increases.  However, this can come at a cost.  At some point the capabilities and experience needed to keep up with your growth will outweigh those skills of your people who you have promoted into VP or C-level positions.  This will ultimately put you at risk when you decide that, in order to continue to grow, you need to bring in someone from the outside with a track record of performance, vision and growth.

Finding the right talent and the right fit for the right price

There are many factors that go into hiring your executive level team, and far too many are unforeseen.  Are you sure you are getting the right person for the right job?  How are you able to know the qualifications of the candidates you are looking at are in-line or better than what your competitor may be hiring?  Are you getting a good value?  Are you strategically thinking about the impact that this person will have on your organization not just today, but 3-5 years from now?  Is the amount of time you are investing into the recruitment of this position worth the exchange of things that are getting neglected?

As you scale your business, it becomes critically important to have the right people on your bus and in the right seats.  Most of the time, the “right” person isn’t already in your network, so lean on someone like Jon to help you craft the job description, salary range, and experience level for the role, then help you find the right person to take your business to the next level.

To continue discussion on these topics or any others related to trends in our industry, please feel free to contact twolfe@zingaro.com .    TUSK is a practice brokerage, strategy and M&A advisory firm specializing in the dental market.  Zingaro, Fidler, Wolfe & Co.  specializes in partnering and advising DSOs and Groups in their search for executive level talent.
TUSK will be a featured presenter at the DEO Associate Summit in Houston, TX on November 4th where we will share “Compensation & Equity Structures for Associate Retention.” We hope to see you there as well!

Taking Charge of Hiring Your Leadership Team

As a leader in your DSO, one of your most important responsibilities is the hiring of your team. On a professional level, having the right leaders will allow you to scale and grow with confidence. On a personal level, it allows you to leverage your time and get back to doing what you enjoy.

As your business evolves and expands, so will the importance of your hiring decisions. This can be the most pivotal time in determining the direction of your organization. Arguably, there are no bigger decisions than the leaders with whom you surround yourself.

We’ve all been guilty of hiring someone that was not our ideal candidate. Whether we were in a hurry to get the role filled or we simply didn’t attract the right candidate, we have all been there. Unfortunately, we have also seen the damage this can cause.

So where do you look for assistance when it is time to hire? Retained executive search consulting firms are a great start.

WHAT TO CONSIDER WHEN STARTING AN EXECUTIVE SEARCH?

Creating the Vision – Create a specific vision for the role. In this evolving world of the DSO, there is no “one-size-fits-all” when it comes to defining your opportunity and what you feel is needed. Whether it is a C-level position so that you can get back to doing what you enjoy and are good at, a VP of Marketing to help acquire new patients or a Regional Director position that has opened due to a departure, you want to make sure you are clear in your expectations of the role.

Start with Ideal – Stay focused on what getting an A-player can do for you and your team. If the position is for a senior level leadership member, know that they will significantly impact the future of the organization. From culture to strategy, the ideal candidate must be aligned with your vision. Far too often, owners/hiring managers feel like speed is the most important part of filling a role. They are so concerned with getting a “body” into the position that they settle on what might not be an ideal candidate. This type of thinking is almost guaranteed to have negative repercussions.

Seek Assistance – It’s okay to ask for help from an expert. When establishing a relationship with an executive recruiting firm, fit is a big part of it. Do you like them? Can you trust them? Do they have history and experience? Do you value their opinion? When you meet with an executive search firm, make sure that they want to dig deeper into the position and your organization.

HOW CAN A RETAINED EXECUTIVE SEARCH CONSULTING FIRM ASSIST?

Retained executive search consulting firms tend to be used when looking for senior level management positions. They can play a major role in finding the most qualified candidates. True game-changers are helping others build their dreams and not looking for jobs. Your executive search consulting partner will find these types of candidates.

Retained firms differentiate themselves by the following:

Combining experience, performance and reputation – They should have in-depth knowledge of the industry and possess a successful track record.
Becoming part of the team – They are only successful when you are successful. A reputable firm will spend time getting to know your group, the specifics of the opportunity and, most importantly, your culture.
Finding the right “fit” – They follow the quality over quantity method when presenting candidates. They help eliminate the inefficiencies of the application process and allow you to focus on only the most qualified candidates.
Easing the burden – They will assist in all aspects of the search from sourcing candidates to assisting with salary negotiation. This can be an invaluable time and frustration savings allowing you to focus on what you do best, leading your team.
Partnering for years to come – An effective firm should offer guarantees ensuring they have found the right fit. They intend to partner with your group for many years to come.
WHERE TO FIND A PARTNER?
As your DSO grows, so does your need for assistance. You simply cannot do it all.

At Zingaro, Fidler, Wolfe & Co. we are uniquely positioned to assist in your search for senior level leaders. Combining our experience in the dental industry with over 28 years and 600 successful executive level placements, we are poised to ensure you find the right leaders.